
16th January 2012: Hello everyone - Happy New Year! Now here's an important story that we held back over the Festive Season because most of you were on holidays. But it's one we'd like to share with you now that the the workaday world is getting back to normal:
Back in mid-December last year famous Australian entrepreneur
Dick Smith and a huge media scrum paid a flying visit to
Kingaroy to talk with us, peanut farmers and the Peanut Company Of Australia about why Australian peanuts were in such
short supply last year.
As the media heard (and you may have seen this story on TV) it was because the 2011 floods and cyclones caused the
second-worst peanut harvest in Australia's history.
Dick Smith produces his own brand of peanut butter and - like us - he's proud that he only uses
100% Australian peanuts in it. So the shortages that hit us last year have hit him too. And right now Dick Smith Foods are finding it almost impossible to put their DIck Smith Peanut Butter on supermarket shelves.
However Dick has persuaded
Coles Supermarkets to leave the space on the shelves that his peanut butter usually occupies empty until he can restock.
And to their everlasting credit, Coles have agreed to this because they recognise not only that all-Australian peanut butter
is much better than peanut butter made from imported peanuts, but also that Australian peanut farmers need the support of retailers and consumers in these difficult times if we're going to have a peanut industry in the future.
Dick certainly knows how to get a message across in a dramatic, exciting and memorable way and his visit was a real shot in the arm for farmers in our area (who had a very bad 2011) and for peanut farmers everywhere else.
And the
good news - well, so far anyway - is that it looks like the 2012 harvest will be
back to normal and so will everything else in the next few months.
Anyway, we'd really like to thank Dick for the visit he paid us and for getting the message out about Aussie peanuts. It's a story that's not often told. But one that we think is certainly worth telling!
VIDEOS: You can see the story that
A Current Affair ran about Dick's visit on the 19th December 2011
by clicking here; and a follow-up story they ran about Dick's campaign to sell Aussie food products online
by clicking here.
Photo: Dick Smith and Rob Patch discussed the state of the Australian peanut industry last month when he paid a flying visit to Kingaroy. Dick wanted to get the message out that Australian peanuts are really worth fighting for. And Coles supermarkets agree with him.